Our process - How we work

We believe in working closely with you to create a website that not only looks great but also meets your business goals.

Discover

The first step is all about listening. We take time to understand what your business is about, who your ideal customers are, and what you want your website to achieve. Whether you're starting from scratch or looking to refresh an existing site, this phase helps set a clear direction.

Together, we'll explore your brand, content needs, and visual preferences. We'll ask questions about your goals, your competitors, and what functionality your site needs — like contact forms, booking systems, or e-commerce. It's a collaborative process where no detail is too small.

Once we've gathered everything, we'll map out a proposed site structure (also called a sitemap) and put together a plan for the design and development work ahead. This discovery phase ensures we're aligned before a single line of code is written.

Included in this phase

  • Face-to-face or online meetings
  • Branding discussions
  • Requirements gathering
  • Sitemaps & designs

Build

With a clear plan in place, we'll begin designing your website's layout, style, and flow. This includes crafting a user-friendly experience, making sure your site looks great across desktops, tablets, and mobiles. If you've already got a brand style, we'll build around it — if not, we'll help define it.

Next comes development. we'll bring the designs to life using clean, modern code and best practices for performance and accessibility. Whether we're using a CMS like WordPress or building a custom solution, we'll keep things efficient, secure, and scalable.

Throughout the process, we'll share regular updates and previews so you can give feedback. This collaborative approach helps avoid surprises and ensures the final product reflects your vision perfectly.

We'll work with you every step of the way, from initial concepts to final launch.

Adam Jones, Founder & Developer

Deliver

Once the website is ready, we'll test everything carefully — from mobile responsiveness to loading speed to form functionality. Only when everything's polished and working flawlessly do we launch your site live for the world to see.

We'll take care of deployment, domain setup, and any behind-the-scenes technical steps so you don't have to worry. If you'd like training on how to update your site or post blog content, we're happy to walk you through it.

After launch, we offer ongoing support options to keep your site secure, backed up, and up to date. My aim is not just to build you a website — it's to give you a powerful tool that grows with your business.

Included in this phase

  • Testing. We rigorously test your site or software across devices and browsers to ensure everything works perfectly.
  • Infrastructure. We handle all the technical setup, including domain registration, hosting, and server configuration.
  • Support. We offer ongoing support packages to keep your site secure, backed up, and updated.

Our values - Balancing reliability and innovation

The principles that guide every project we take on.

  • Friendly & Approachable. We believe working together should feel easy and enjoyable. We aim to create a relaxed, open atmosphere where you feel comfortable asking questions, sharing feedback, and being part of the process. No jargon, no pressure — just clear communication and collaboration.
  • Reliable & Professional. You can count on us to do what we say, when we say we'll do it. We respect your time and your trust, and we're committed to delivering high-quality work on schedule. If there's ever an issue or a delay, we'll be upfront — no ghosting, no excuses.
  • Honest & Open. Transparency matters. We'll always be clear about pricing, timelines, and what's possible — even if that means saying no to something that won't work. We value open conversations and believe the best results come from mutual trust.
  • Results-Focused. Your website should do more than look nice — it should help you grow. We focus on creating sites that are not only visually strong but strategically designed to convert visitors, support your goals, and make your life easier.
  • Always Improving. Tech changes fast, and so do best practices. We're always learning, exploring new tools, and refining our skills to make sure we're offering the most up-to-date solutions — while keeping things simple and effective for you.
  • Inclusive & Respectful. We welcome clients from all backgrounds and walks of life. We treat everyone with respect, listen without judgment, and strive to create an inclusive working relationship. Every project is a chance to build something meaningful — together.

Tell us about your project

Our location

  • Walsall
    Bloxwich, Walsall, United Kingdom